Beyond that, though, we’ve grown ever more aware of the problems with centralizing the internet. Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization.
From this, explaining why Signal v Noise is leaving Medium. Look, don’t get me wrong, I would love a return to blogging. I would personally benefit from a return to blogging. But I really see no reason to expect a return to blogging.
Every blog is either (a) a legacy blog, created during the heyday or (b) the blog of someone with a significant social media presence. Blogs don’t even bother with the blogroll of old — blogging is entirely dependent on already having the potential to draw a readership. If you’re starting out blogging now, how could social media not be part of the puzzle?
Maybe blogs are ready to “swing back in style” in the same retro sense that vinyl sales are growing, I don’t know. A small minority defined against the dominant culture — that still seems to me the future of blogging.